She is the heart

Befitting a creation that is much more than a tower - a magnificent monument - the SHE project is located at the very center, at the geographic, cultural, and historic heart of Tel Aviv. Its unique position at the edge of HaMesila Park marks the meeting point of all of Tel Aviv's worlds, possibilities, and colors: between the innovation and high-tech of Rothschild Boulevard and the historic charm of Old Jaffa, between the art centers of the city center and the alternative art and underground galleries of Levontin and Florentine, between upscale chef restaurants and street food stands and neighborhood cafés. Here the city connects, pulsates, and breathes - this is the heart that pumps life to and from the city, every moment, day and night.